Marketing Your Website...
It has been clearly demonstrated by several surveys that the majority
of internet searchers will usually navigate exclusively to the top ranked
links on page one of search engine results.
Once your site is up, it may take six months, to a year or more for
your website to possibly appear in top 10 search engine rankings. The
fact is there is no guarantee, after your website is submitted to major
search engines, that your site will ever find its way to the first page
of search engine results.
Link popularity is a major factor in achieving high search engine rankings,
but unfortunately requires considerable time and website traffic to
actualize.
Other contributing factors include Search Engine Optimization of web
page code and the number of back links to your website.
Consequently the only guaranteed way to get your website to the top
of first page search rankings immediately
is to initiate Search Engine Pay-Per-Click
advertising.
Pay-Per-Click Advertising...
Pay-Per-Click sponsorship campaigns
place highlighted sponsored advertising for your company at the top
and right hand side of first page search engine results.
A campaign is configured to show Sponsored
Advertising for the key phrases people will most likely use to
search for your products. Campaign budgets are set depending upon how
much you wish to commit on a daily, or monthly basis.
As a result depending upon the response to your campaign, targeted traffic
is driven to your website which can bring immediate attention to your
organization, products and services, stimulating leads potential sales
and revenues.
After a trial period, key phrase effectiveness and performance can be
analyzed and your campaign adjusted to optimize budget and the amount
of traffic you wish to maintain. Your campaign can be paused and resumed
at any time as your budget and traffic requirements change.
With the Google™ Search Engine
still resposible for the majority of web searches Essential Multimedia
recommends initiating a
Google AdWords™ PPC sponsorship
campaign to help get the clicks you want for your site.
If Pay-Per-Click advertising
does not bring you the results you're looking for, online banner advertising,
or conventional forms such as print and broadcast media may be explored
to help drive traffic to your website.
Facebook - Social Network Marketing
With over a billion users world wide, developing a professional presence
on Facebook™ has
become an essential part of an organization's online identity and marketing.
Individuals visiting your organization's Facebook™
page have the opportunity to 'share'
and 'like' it, essentially
recommending your page to friends in their network. Their recommendation
has the potential to initiate a 'word-of-mouth'
style viral marketing campaign that can generate substantial interest
in your organization's products and services.
Also, custom branded and designed pages can be added to your company's
Facebook™ page to create
a unique user interface offering a professional appearance to match
the look of your existing corporate image, website, and promotional
materials.
Your customized Facebook™
pages can become the vehicle for promoting special events, campaigns,
giveaways and offer's to generate further interest and buzz in your
products and services.
As well, just like Google™ AdWords
content advertising Facebook™
also features sponsored advertising opportunities based on highly targeted
and effective demographics to drive traffic directly to your page or
an existing website.